About
It started with a dining table covered in paperwork, and the slow realization that a whole life had been filed nowhere in particular.
When Ellen's father died, he left behind a well-lived life and no map of it. There was a home insurance policy nobody could name the insurer of. A car with a renewal date that passed unnoticed. Three bank accounts, one of which turned up months later in a letter. An attorney whose number existed only in a cell phone that was locked.
None of it was hidden. It was simply scattered — in drawers, in inboxes, in the heads of people who were too tired to be interviewed. Working it out took the better part of four months, at exactly the moment when four months were the least available thing in the world.
The frustrating part was how ordinary it all was. Nothing had gone wrong. No one had been careless. This is just what happens to a household over thirty years: information accumulates faster than anyone organizes it, and the person holding the mental index of where things are is usually the person you can no longer ask.
MyVesta is the answer to that. One private place where a household keeps the details it cannot afford to lose — insurance, medical, finance, home, vehicles, inventory, contacts, estate and legal, pets, shared lists — so that finding something takes a minute rather than a season. It is not clever, and it is not trying to be. It is the thing we wished had existed.
We built it for ordinary households first, because ordinary households are the ones who bear the cost of disorganization. Everything else — the white-label deployments, the partner programs — sits on top of that same product. There is no better version reserved for someone else.
A household vault only works if the household believes it is private. We do not sell or share your data, we do not use it to train models, and we do not show you advertising. Isolation between households is enforced by the database itself, not by our good intentions.
The value of a record written today is realized in ten years, or on one very bad afternoon. That means boring reliability, full exports whenever you want them, and no feature that quietly makes your data harder to take with you.
Insurance, probate and medical paperwork are already hard to read. We will not add a second layer of jargon on top. If a sentence in MyVesta needs a glossary, we have written it badly.
A small team. If you write to us, one of these people reads it.
Co-founder
Spent four months untangling her father's affairs and decided that was four months too many.
Co-founder, engineering
Builds systems for regulated industries; believes isolation you cannot test is isolation you do not have.
Support and onboarding
Answers every message that comes in, and rewrites anything a household finds confusing.
Questions about how MyVesta handles your data, whether it fits your family, or what we would build next — we would genuinely like to hear it.
